Avenue A Razorfish E2.0 Evolution

September 12th, 2007
by Jeremy Thomas

Avenue A Razorfish was one of the first companies credited with attempting Enterprise 2.0. They based their solution on mediawiki and made modifications to the codebase for Wordpress and Active Directory integration (AD integration is a great way to avoid the hassle of registering users manually). They also encouraged their employees to use a certain tag on delicious when bookmarking links. The solution then automatically presented newly bookmarked items on the home page by invoking a delicious API to retrieve all bookmarks tagged with that tag.

Avenue A Razorfish is now evolving their wiki to include more features. I’d like to direct you to their blog post which contains an embedded slideshare presentation that explains their approach. They’ve definitely got some great ideas.

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Tagged With enterprise 2.0, open source, adoption, vm, solutions, wiki

3 Responses to “Avenue A Razorfish E2.0 Evolution”

  1. Avenue A | Razorfish « Who 2 E2 Says:
    September 12th, 2007 at 11:25 pm

    […] Thanks to Jeremy Thomas for his post on the new slideshare from Avenue A | Razorfish. […]

  2. Jake Says:
    September 13th, 2007 at 12:45 am

    How do you convince an enterprise to use a solution that involves third party services?

  3. Jeremy Thomas Says:
    September 13th, 2007 at 9:01 am

    Jake you make a good point. Especially when considering some of these services (like delicious) are free, so there’s no guarantee that they’ll be there tomorrow.

    But I think for small to medium sized enterprises, which are perhaps less willing to invest in applications and infrastructure, third party services could be compelling.

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