The Future of Facebook for the Enterprise
October 28th, 2007by Jeremy Thomas
Shiv Sing makes an interesting point about the Microsoft investment in Facebook, where he says “What does this mean from an enterprise perspective? Quite simply that Facebook can get into the intranet market”. I couldn’t agree more. Susan Scrupski points out that Microsoft is very serious about Web 2.0 with recent deals negotiated with Atlassian and Newsgator to integrate their tools into Sharepoint.
Microsoft’s new association with Facebook will only strengthen its position in the Enterprise 2.0 space - that is if Facebook is actually willing to engage in the enterprise market. If it is, Microsoft, which is already entrenched in most of the Fortune 1000 companies, will be a good conduit through which “Facebook for the Enterprise” can be introduced. I’m going to be keeping my eye on this as it develops. Next year could be very interesting.
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October 28th, 2007 at 3:16 pm
My thoughts on the subjects are that Misrosoft had to pay this kind of money to protect its Sharepoint from a Facebook competition in the enterprise market, and even risking the stance of Office in the enterprise all together!
With Facebook soon to become THE identity and profile major service provider, it could be very easy to penetrate the enterprise market. (-as more platform services will come up like list, document, and item level security)
With Facebook, MS could win google..
October 29th, 2007 at 6:34 am
[…] Perrush wrote an interesting post today on The Future of Facebook for the EnterpriseHere’s a quick excerpt […]
October 29th, 2007 at 7:54 am
Gil - you make a great point. Microsoft is certainly looking to protect its Sharepoint investment by showing that it “plays well” with more emergent software.
It will be interesting to see what they do with office - whether or not they create a SaaS version to make it move collaborative.