Social Glass

During my career as a Manager with a Management Consulting firm I worked with two guys, Nate Nash and Jay Hariani, based in Washington DC who embraced Enterprise 2.0 like I’ve never seen anybody do before. They spearheaded a corporate initiative to rollout social computing software fighting battle after battle to convince more traditional folks of the value proposition.

These guys work in the emerging markets segment and frequently go to places like Kabul and Amman for work. Last year they put an outline for a proposal in a wiki for one of their clients and asked for help from across the organization to add content. Members of our firm from four different countries contributed with their various areas of expertise. That’s what you call collective intelligence, baby (although I’m not sure we actually won the work).

And despite their travels to dangerous places, they’ve managed to find internet access where ever they go and have put together an excellent blog on Enterprise 2.0, called e2oh.com. They have awesome insight as to how E2.0 can positively influence emerging markets. It’s a must read and a worth edition to your RSS reader.

Jay Nate, for example, writes about his experiences doing business in the middle east, where for one client called the “Ministry”, he says:

I look around the Minsitry and I am confounded as to how there are so many people working there who are clearly unqualified. But none of that matters in these places. It is all about who you know, how long you have known them, and how much they know about you. That is power. That is the business model. This is where social software within the enterprise can and will thrive almost immediately.

Plus you’ve gotta love this picture of Nate with his grenade launcher: