Social Glass

Because we need another blog on a recent Information Week cover story about Enterprise 2.0, I thought I’d share with you my favorite quote from it:

Reticent companies ignore the movement at the peril of their competitiveness. Within a few years, rich, collaborative software platforms that include a slate of technologies like wikis, blogs, integrated search, and unified communications will be the norm. Employees will expect to work that way, and it’ll be up to IT to solve the still significant problems and deliver.

I couldn’t agree more. In a few years this stuff will nearly be ubiquitous, especially once the MySpace generation enters the workforce. To them this is the status quo. In fact over the holidays my younger brothers (16 and 18) asked me what I was working on. I explained to them that I was working on the next generation of collaborative software like blogs, wikis social networks, and how they’d add significant value and efficiency to the enterprise. Their condescending response was “ya, what’s so special about that, we do that every day”.