Social Glass

I just read Bill Ives post about Yahoo’s endeavor into the social aspect of “social” computing. They’ve assembled a team of leaders from academia to understand (and possibly shape) the direction in which collaboration markets are heading. Notably, most of the team is comprised of non-technical folks. This is an acknowledgment that Web 2.0/Enterprise 2.0 is less about technology and more about human interaction.

As Paula Thornton wrote, “..how many psychologists do you have on your team” as “we’re building products that should be influenced by the laws of human nature” instead of advances in technology.

Hear hear.