The Value of Internal Blogging

July 11th, 2007
by Jeremy Thomas

A peer of mine within my company setup an external website (based on Wordpress) for us to blog about internal matters, industry trends, what we ate last night for dinner etc. He and I are both Technical Managers and, as such, are responsible for about 10 people collectively. We asked each of these people to contribute to the site on a regular basis. Without much prodding and within about a week we managed to create a vibrant system of communication and sharing with lots of blog posts and comments.
What’s fascinating to me about all this as a Manager is the insight I get into the knowledge our new hires possess. Some of these kids, fresh out of university, are in the pocket with Web 2.0 and are able to relate it to business value - ideas like using Adobe Flex, Silverlight and Java FX to break out of the J2EE MVC rut and change the way we approach UI development and user experience as a technology organization. We talk about Ruby on Rails and one of our very junior guys has launched http://enterprise20.rubyforge.org/, an open source Enterprise 2.0 project using this technology. This insight is valuable to me when staffing projects or understanding my people’s strengths and weaknesses.

In a consulting organization we spread out, travel the world, and often find it hard to create or identify with our corporate culture. A very simple blogging application has gone a long way to create a community amongst resources working in Sydney, Melbourne, Austria and the US - all for just $8 per month. To me that’s pretty cool.

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