ABOUT us
mission
Empowering identity-driven ventures and subcultures to grow boldly, operate smartly, and thrive on their own terms.
Vision
A future where identity-led ventures shape culture, commerce, and governance, each with dedicated space to thrive, and the power to intersect where it matters most.
OUr Values
Values shape how we build inside our company, across our brand ecosystem, and with our collaborators.
WE…
1
Represent But Never Assume
Our experiences inform the work, but they don’t define the whole. We stay curious about the full spectrum of our identity, knowing that true representation means listening beyond ourselves.
2
Balance Instinct with Insight
Intuition guides our questions. Insight sharpens our answers. We use technology and reflection to move with clarity, not just speed—so we can go further with less.
3
Live What We Believe
What we believe shows up in how we interpret, respond, and build. Awareness of our trauma, context, and power makes us more responsible creators. We don’t separate action from intention—we move through the world consciously.
4
Name what drives us
Motives matter. Whether it’s ambition, healing, pleasure, or power—we believe clarity is healthier than performance. We don’t expect perfection, but we do expect honesty and motives that continue our mission. Alignment starts when we’re real about what we want—and what we’re here to do.
5
Lead With Curiosity, Control
Disagreement doesn’t threaten us—it deepens us. We ask questions to understand, not to dominate. When tension arises, we stay open, not defensive. Curiosity is how we honor each other’s truths and build something stronger than consensus: connection.
6
Are the Mission We Serve
We aren’t apart from the people we serve—we are them.
The lives we lead inform the mission.
Our challenges, dreams, and joy aren’t distractions; they’re the material of the work.
Meet the Team
Meet the Team
Kel Santiago
Founder, entrapener, investor, brilliant leader. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.